Marketing gone wrong #432. thedailywhat: Crappy Marketing...
September 3 2010, 9:40pm
Marketing gone wrong #432.
thedailywhat:
Crappy Marketing Campaign of the Day: The Des Moines, Iowa-based institution of higher learning Drake University is attempting to woo potential undergrads with the promise of a D+ experience. Wait, what? From The Upshot:
Drake officials are standing by the D+ campaign — which college officials crafted with outside PR contractors. Defenders of the ad blitz described it as “edgy and intriguing” in a letter to faculty and staff this week. The letter explained that the campaign “was designed to catch the attention of high school students who are bombarded with college and university materials to the point that they are often in information overload and unable to differentiate among the many institutions that have contacted them.”
It’s not just that the “D+” is a dumb hook — it’s that Drake refuses to recognize how dumb it is. That’s dumb+. [punditkitchen.]
